what we do
Ideation
Remotely or as part of your team, we generate new thinking around products, services and future technologies. Whether starting with an informal brief or a specific project objective, we create protectable, relevant and dynamic ideas and concepts.
Intelligence
Insights, perspectives, reflections and information. Trends, directions and fashions in all segments and markets, tailored and specific or general and observational. We produce smart, actionable, targeted, qualitative opinions based on observation and insight.
Innovation
16 co-patents, numerous international industry and design awards and succeesful applications of innovative, strategic and thinking. Innovation comes from the pairing of ideation and intellgence then by distillation into definable directions.
Design development
Using whichever tools are most suitable, we develop products from concept to consumer and beyond, into starting and ending with sustainable solutions and aiming for the circular economy.
CMF/UI/UX Design
Colour Material Finish is the personality of a product, the way it conects with the user both emotionally and functionally. CMF is the surface interface but also a differentiator. UX is the why, UI the how. All three combine into something special.
Communication design.
We produce short movies for brand or product visualisation, digital design for e-commerce, animations, presentations, launches, expo’s and printed media.
IIDEATION. GENERATING AND THEN TRANSLATING THE ABSTRACTION OF CONCEPTUAL THINKING INTO THE CLARITY AND DIRECTION OF AN ACTIONABLE IDEA.
INTELLIGENCE. INFORMATION AND DATA, INVESTIGATION AND INTUITION, EXPERIENCE AND PERSPECTIVE. TRENDS, QUALITATIVE RESEARCH, OBSERVATION, IMMERSION.
INNOVATION. PROGRESSIVE, PROTECTABLE, RELEVANT AND DISTINCTIVE ORIGINAL THINKING.
DESIGN DEVELOPMENT. TOOLS AND PROCESSES FOR MAKING AN IDEA REAL AND READY FOR USER AND MARKET.
CMF (COLOUR, MATERIAL, FINISH). THE PERSONALITY OF THE PRODUCT, THE TOUCHPOINTS, THE EMOTIONAL TRIGGER.
COMMUNICATION. THE VOICE, THE TONE. DEVELOPING THE MOST EFFECTIVE LANGUAGE AND MEANING.